OUR FOUNDER
Named among Atlanta's Power 25, Dr. Shekina Farr is passionate about building confidence in women. She runs Formidable Woman®â€‹, the #1 international confidence and women's empowerment brand whose mission is to champion confidence in women--globally. She is the Visionary behind Formidable Woman® University, Formidable Woman® Beauty, Formidable Coaching Institute™, Formidable Mingles®, Formidable Publishing™, Formidable Woman® Network, Formidable Consulting, Formidable Woman® Magazine, Formidable Woman® Beauty Gazette, Formidable Man™ Skincare and Formidable Men Magazine™. She has been featured by FOX, CBS, NBC, Forbes, Black Enterprise and more. Dr. Farr launched our confidence training and certification accelerator company, Formidable Woman® University, for women who lead! Confidence plays a vital role in the success of women in leadership positions, as well as those aspiring to lead.
My Story
In the corporate world, the path to leadership can be challenging for anyone, but it often presents unique obstacles for women. I embarked on a personal journey to empower women in leadership after a life-altering experience that highlighted the pressing need for confidence-building and support. This is the story of how my own adversity propelled me to create a certification accelerator company for women in leadership.
Having transitioned from teaching to the corporate realm, I was excited about the new opportunities that awaited me. However, I soon encountered a situation that shook me to my core. I became a victim of sexual harassment in the workplace, an experience that left me feeling powerless and defeated. Even more disheartening was the response from management, as the harasser faced no consequences, while I was unjustly let go for speaking out against the misconduct.
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It was during this dark period of my life that a flicker of inspiration ignited within me. I realized that my lack of confidence had contributed to my inability to take appropriate action following my removal. I vowed that no other woman should feel the same sense of defeatism or be dissuaded from pursuing leadership roles in male-dominated environments. I recognized the urgent need to provide women with the tools, support, and unwavering confidence necessary to thrive in leadership positions.
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Motivated by my own experiences, I set out to establish a certification accelerator company designed specifically for women in leadership. Our mission is to equip women with the skills, mindset, and resilience required to excel in their roles and shatter the glass ceiling. We offer comprehensive confidence training programs, coaching, and certification courses that empower women to overcome obstacles, communicate effectively, and lead with conviction.
At Formidable Woman® University, we understand the unique challenges faced by women in leadership positions. Our programs focus not only on building confidence but also on addressing the systemic biases that hinder the progress of women in the workplace. By providing organizations with certified coaches and coach trainers, we enable them to create a supportive and inclusive environment that fosters the growth and success of their female leaders.
We are more than just a training company. We are advocates for change, champions of equality, and catalysts for transformation. By sharing my personal story, we connect on a deeper level with decision-makers who seek to foster inclusive leadership cultures within their organizations. Through our training and certification programs, we not only empower women but also enhance organizational performance and attract top talent.
My journey from adversity to empowerment has shaped the vision and purpose of our certification accelerator company. By sharing my story, I hope to inspire and resonate with company decision-makers who are passionate about creating a more inclusive and diverse workplace. Together, we can empower women in leadership, break down barriers, and create a brighter future where every woman has the confidence and support to achieve her full potential.
Why
women in leadership?
Here are several reasons why our initiative is important for women in leadership, women aspiring to lead, and companies empowering women in leadership. We address:
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Imposter Syndrome
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Effective Communication and Influence
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Risk-Taking and Decision-Making
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Building Resilience
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Breaking Stereotypes and Bias
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Talent Retention and Attraction
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Enhanced Organizational Performance
Is this for you or your company?
Our confidence training and certification accelerator company is important for women in leadership, women aspiring to lead, and companies empowering women in leadership because it addresses the critical need for confidence-building and empowerment. By providing women with the necessary skills, mindset, and support, you can help them overcome barriers, excel in their roles, and contribute to a more inclusive and successful workplace.
Who we serve
1. Corporate Organizations: Large corporations and businesses can benefit from your confidence training programs to empower women in leadership positions and aspiring female leaders within their ranks. By investing in the confidence development of their female employees, these companies can foster a more inclusive and diverse leadership culture, leading to improved performance and innovation.
2. Small and Medium-Sized Enterprises (SMEs): SMEs often face unique challenges in developing their leadership pipeline. Your confidence training and certification programs can provide SMEs with targeted support to develop their female leaders, enabling them to compete effectively in their industries and attract and retain top talent.
3. Nonprofit and Social Impact Organizations: Nonprofit organizations, foundations, and social impact ventures can greatly benefit from your services. These organizations often strive to create positive change and address social inequalities. By empowering women in leadership roles within these organizations, your confidence training can amplify their impact and help drive meaningful change.
4. Entrepreneurial Ventures: Startups and entrepreneurial ventures can greatly benefit from confidence training, as they often require leaders who can navigate uncertainty, take risks, and make quick decisions. Your programs can equip women entrepreneurs and startup founders with the confidence and skills needed to lead their ventures effectively and successfully.
5. Professional Services Firms: Companies in professional services, such as consulting firms, law firms, and accounting firms, can leverage your services to support the career progression of their female professionals. Enhancing confidence and leadership skills can enable women in these industries to take on more responsibilities, secure promotions, and become influential leaders within their firms.
6. Coaching and Training Companies: Our company's certification programs for coaches and coach trainers can benefit coaching and training companies themselves. By certifying their coaches and trainers in your specialized approach to confidence development, these companies can enhance their service offerings, attract new clients, and differentiate themselves in the market.
7. Educational Institutions: Colleges, universities, and educational institutions can incorporate our confidence training programs into their leadership development curricula. By providing students with the necessary confidence-building skills and mindset, these institutions can better prepare the next generation of female leaders to succeed in their careers and make a positive impact.